“It makes you laugh, but it also makes you stop and think how everybody’s dealing with that feeling of wanting to be seen or wanting to connect.”Ī recent post such as: “I just hope we stay together long enough to see this college payoff scandal become a Netflix documentary,” reflects this quintessentially millennial brand of longing. “It actually gets to the heart of what everyone is going through, which is loneliness and finding connection,” she said. “It’s just a much bigger idea if it’s not about a person.”Īctress and screenwriter Madelyn Deutch, who collaborated with Overheard LA on a sponsored Instagram story to promote her 2018 film “The Year of Spectacular Men,” said what keeps her coming back to the account is the clever way it captures what it feels like to navigate your 20s and 30s.
“I think assigning an ego and a personality to the brand just diminishes it,” Margolis said of his decision to keep his image off social media and other platforms. He refuses to be photographed, even for profiles like this one. The entire network has more than 3.3 million followers, according to the company.īut if Overheard is instantly recognizable to its followers, Margolis is not. There’s also Overheard University for college students.
(The company makes money through sponsored Instagram posts, stories and branded Overhead accounts for Uber and Bumble.) He’s launched spinoff Overheard accounts including Overheard New York, Overheard San Francisco and Overheard London, which are run by part-time city editors. native and former casting director for various documentary and reality television series, now runs Overheard LA as a full-time business. “But I knew this was a cool thing, a reflection of me making fun of the city I love.” “I wasn’t part of the Instagram culture, and I didn’t even really know what an influencer was,” Margolis said. Within a few months, celebrities like Ireland Baldwin and Jennifer Morrison had posted about Overheard LA, and the account began gaining followers by the thousands. A screenwriter friend saw the post and encouraged Margolis to create a separate feed. He jotted down the back-and-forth and posted it to his personal Instagram account. Margolis, who declined to give his age, started the account in 2015 after overhearing an especially outrageous conversation at the health food store Erewhon on Beverly Boulevard.
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